Welcome to WAKE UP COFFEE! Where each cup is more than just a daily ritual: it’s a lifestyle. We are committed to revolutionizing the coffee industry and create a better purpose for everyone.
WAKE UP COFFEE was born from a fundamental idea: to generate a social impact in the coffee industry and raise awareness about it. Founded in 2023 by two brothers Pablo and René, our brand combines family values, a deep love for coffee and a commitment to small coffee farmers. We grew up observing our parents’ dedication in supporting small coffee producers through NGOs, which instilled in us a strong commitment to make a difference.
Now, with our modern, art-inspired brand and our selection of specialty coffees from the Americas and Africa, we are bringing that legacy to life. From our headquarters in Spain, we have built a business model based on the circular economy, generating an experience that not only impacts quality, but creates a real solution to the imbalance in the industry.
Our journey has two stages: the first stage is to create a distinctive brand where you identify with our purpose, identity and quality. In the second stage, we will follow our agenda to generate a real impact that directly benefits small producers. We improve people’s lives and drive sustainable growth by fostering direct relationships and supporting local production at source.
At WAKE UP COFFEE, we are more than just a specialty coffee; we are a social impact movement. We are redefining the way we consume coffee, bridging the gap between the farmers who grow it and the people who enjoy it. Every cup is an opportunity to create meaningful change and add positive purpose to your day.
It all starts with a dream. Ours began in childhood.
WAKE UP is a call to action against inequality in the coffee industry. Above all, it is a message to reflect and restore the balance that has been disrupted in coffee-producing countries. It is time to wake up and recognize that the support we give today shapes the future of tomorrow’s producers. We are convinced that our pillars uphold this cause:
Revolution
We don’t follow the game, we change it.
Challenging the current system by improving the balance at its source.
Humanity
We build bridges, not barriers.
Bringing consumers closer to the source by building a community.
Future
Tomorrow begins with the choices we make today.
We believe in a model where balance and prosperity is everyone’s reality.
“The beginning is the revolution, the process is humanity and the end is the future.”
Pablo & René (2024)
